Donald Trump’s verbal assault on reporters who dared to ask question about his charitable activities displays a contempt for the media comparable to that of Richard Nixon and Spiro Agnew. Yet there is one media outlet for which the presumptive Republican nominee seems to have unbounded affection: the National Enquirer.
Much has been written about Trump’s fascination with the supermarket tabloid, usually with the assumption that it is simply an indication of low-brow reading habits. Yet there is more to Trump’s relationship with the current and former principals at the Enquirer that bears closer scrutiny.
Trump is apparently close with David Pecker, chief executive of American Media Inc., parent of the Enquirer and other tabloids. In 2010 New York’s Pace University announced that it would pay tribute to Pecker (an alumnus) and that the award would be presented by Trump, “a long-time friend and business associate.”
Last August, the New York Daily News, also noting the relationship between the two men, reported that the Enquirer had decided not to subject Trump to the kind of sensationalized reporting that it had used in the past to sink the presidential ambitions of John Edwards and Gary Hart. In fact, the Enquirer has published self-aggrandizing pieces written by Trump, attacked his Republican opponents and formally endorsed Trump, apparently the first time the tabloid has done so for a candidate.
American Media gained control of the Enquirer after the 1988 death of Generoso Pope Jr., who had purchased the publication in the early 1950s. The Enquirer had been founded in 1926 by William Griffin, a protege of William Randolph Hearst who shared the media baron’s isolationist views. Griffin was so outspoken in opposing U.S. involvement in World War II that he was among a group of people indicted in the 1940s for sedition and conspiring to impair the morale and loyalty of the armed forces. The charges against him were later dropped.
The Enquirer was struggling to survive when Pope acquired it, reportedly with the financial assistance of mobster Frank Costello, who was apparently close to Pope’s father, also named Generoso. The elder Pope was a political powerbroker in the Italian-American community as the publisher of the rightwing Italian-language newspaper Il Progresso. Until 1941 he was a supporter of Mussolini.
Along with his publishing enterprises, the elder Pope controlled Colonial Sand & Stone, which became the dominant ready-mix concrete provider in New York City. After his death, both Il Progresso and Colonial were taken over by his oldest son, Fortune Pope. Colonial retained its grip on New York’s construction industry until the 1970s and in all likelihood did business with Donald Trump’s father Fred and perhaps Donald himself during the early years of his career.
Meanwhile, Fortune’s eccentric brother Generoso turned the Enquirer into a thriving operation with a mix of sensationalism and scandal. It was not until American Media took it over that the publication began to dabble in political reporting and politics. Back in 1999, when Trump was considering his presidential bid, via the Reform Party, the Enquirer published a poll purportedly showing that the real estate developer would be a strong candidate. Trump, naturally, cited the poll in justifying his plans.
It is difficult to tell whether Pecker, who has made campaign contributions to prominent Democrats as well as Republicans, has been promoting Trump for ideological reasons or just because the colorful real estate developer and former reality TV star helps sell his publications. Pecker’s company used to publish Reality Weekly, which featured Trump during his “Apprentice” days. Earlier in his career, while at Hachette, Pecker published an in-house magazine called Trump Style that was distributed to visitors at Trump properties.
While the relationship between Pecker and Trump may have once been little more than matter of cross-marketing, its role in the current presidential race is a lot more troubling.