Challenging Corporate Greenwashing

Large corporations like to tout their environmental initiatives. The problem is that their claims are often exaggerated, misleading or completely unfounded. And rarely are they called to account for their deception.

Recently, there have been two exceptions to the rule, involving the petroleum industry, which has long been one of the most brazen practitioners of greenwashing. California Attorney General Rob Bonta announced the filing of a lawsuit against Exxon Mobil, alleging that it engaged in what the AG called “a decades-long campaign of deception that caused and exacerbated the global plastics pollution crisis.”

Bonta accused Exxon Mobil, a leading producer of the polymers used to produce single-use plastics, of employing “misleading public statements and slick marketing” to promote the idea that recycling is an adequate way to deal with the plastics pollution crisis.

The lawsuit, which seeks to get Exxon Mobil to cease making misleading statements and pay damages, bears a resemblance to previous actions against the corporation for its long history of denying the reality of the climate crisis and the major role the oil industry has played in exacerbating global warming.

Over in South Africa, another oil giant, France’s TotalEnergies, was recently found to have made misleading statements about its commitment to sustainable development. The Advertising Regulatory Board, acting on a complaint brought by the environmental group Fossil Free South Africa, based its ruling on the simple fact that the petroleum company’s core business is antithetical to sustainability.

The advertising board could also have looked at the environmental record of TotalEnergies. As shown in Violation Tracker, the company has paid more than $60 million in environmental penalties in the United States. It also paid $15 million to resolve allegations that it violated the False Claims Act by knowingly underpaying royalties owed on natural gas produced from federal and Indian leases. And it paid nearly $400 million to settle foreign bribery allegations.

As will soon be shown in Violation Tracker Global, TotalEnergies has also had regulatory challenges in other countries. For example, in 2010 a French appeals court upheld a 200 million euro judgment against the company in connection with a large oil spill by the tanker Erika off the coast of Brittany.

Of course, Exxon Mobil also has a checkered compliance record. Violation Tracker records more than $2 billion in environmental penalties in the U.S since 2000.  That total would have been considerably larger if the Supreme Court had not slashed a multi-billion-dollar damage award stemming from the giant oil spill by the company’s Valdez supertanker off the coast of Alaska. Violation Tracker Global will contain $3 million in environmental penalties in other countries, especially Canada.

Supreme Court rulings such as the Citizens United case emboldened corporations to assert their free speech rights. Yet when that speech denies scientific reality and contributes to environmental devastation, society needs to respond. California’s lawsuit will not solve the plastics crisis, but it will help to make the case that Exxon Mobil is part of the problem rather than the solution.

Note: Violation Tracker Global will be launched in October

Cigna SLAPPs the FTC

Pharmaceutical companies, the big pharmacy chains and the middlemen known as pharmacy benefit managers, or PBMs, have been taking pains to blame one another for the high cost of prescription drugs. It is not unusual for business groups with conflicting positions to engage in this sort of finger-pointing, but now a major PBM is attacking a federal regulatory agency for criticizing its practices.

In a highly unusual and objectionable step, Cigna, parent of PBM Express Scripts, has filed a lawsuit against the Federal Trade Commission, seeking to force the agency to retract a recent interim report depicting PBMs as “powerful middlemen inflating drug costs and squeezing main street pharmacies.”

The FTC report points out that the market for PBM services has become highly concentrated, and the largest PBMs are now owned by the largest health insurers (as in Cigna’s ownership of Express Scripts) or pharmacy chains (CVS control of Caremark). “As a result of this high degree of consolidation and vertical integration,” the report states, “the leading PBMs can now exercise significant power over Americans’ access to drugs and the prices they pay.”

Cigna is certainly within its rights to disagree with and criticize the report, as the company did in a full-page advertisement in the Wall Street Journal. Yet Cigna did more than that. Its lawsuit, filed in federal court in Missouri, accuses the FTC of defamation and of violating the company’s due process rights. It seeks to have the report expunged from the FTC website along with “any other relief the Court deems just and equitable.”

Although the complaint does not explicitly ask for monetary damages, the action bears a close resemblance to the SLAPP suits filed by corporations seeking to silence their critics by causing them severe financial harm. This kind of tactic is seen, for example, in the lawsuit being pursued against Greenpeace by the pipeline company Energy Transfer. Like the SLAPP suits brought against NGOs, the Cigna action seems designed to intimidate—both the FTC and by extension its other critics.

Cigna’s claim it has been defamed ignores the fact that the company’s track record is hardly unblemished. Violation Tracker contains more than 200 entries for Cigna and its subsidiaries, with total penalties of $746 million.

Express Scripts accounts for about $30 million of that total, stemming from cases such as a $3.2 million settlement with the Massachusetts Attorney General in 2022 to resolve allegations the company failed to follow prescription pricing procedures designed to keep costs down and prevent overcharges in the state’s workers compensation insurance system.

Accredo, a specialty pharmacy owned by Express Scripts, paid $60 million in 2015 to resolve federal allegations that it received illegal kickbacks, in the form of patient referrals and other benefits, from the pharmaceutical company Novartis in exchange for promoting refills for its drug Exjade.

It is unacceptable for Cigna, or any other company, to seek to muzzle a federal regulator through the use of the legal system. Hopefully, the court will see the danger of this lawsuit and dismiss it promptly.

Apple Loses Its Sweet Irish Tax Deal

When governments in the United States decide to give special tax breaks to large corporations, the sky is the limit and no one can challenge that largesse. As Apple just learned to the tune of about $14 billion, things are different in the European Union.

The EU is much stricter about the tax benefits and other forms of financial assistance that can be given to companies. What is called state aid is not banned entirely, but it is supposed to be used only when it is “exceptionally justified” and does not distort competition.

Moreover, the European Commission can bring legal action when it believes that a member state has awarded state aid improperly, with the remedy being that the company has to give back the money.

Some state and local governments in the U.S. use procedures know as clawbacks to recover economic development assistance from companies that fail to meet job-creation or other promises they made to receive aid. The European Commission cases, by contrast, are not related to company performance but are instead  based on an argument that the aid was illegitimate to begin with.

EU member states are supposed to get prior approval for state aid awards. Yet they often adopt practices, especially with regard to taxes, that the Commission may later decide constitute improper aid. That is what happened with Apple, which had received special rulings in Ireland dating back to the early 1990s that allowed it to avoid paying billions of euros in taxes in that country. Those rulings allowed two Irish subsidiaries of Apple that held valuable intellectual property licenses to exclude profits linked to those licenses from their taxable income in Ireland.

In 2016 the Commission challenged that arrangement and ordered Ireland to recover the aid. At the behest of both Apple and the Irish government, a lower court rescinded that order in 2020. The EU’s highest legal authority, the Court of Justice, just ruled the other way and put Apple on the hook for about 13 billion euros.

Legal disputes over state aid are common in the EU. Since 1999 the Commission has brought more than 300 challenges and forced companies to repay billions of euros. Yet it is also common for deep-pocketed corporations to appeal those decisions—and often they succeed. Amazon, for example, successfully appealed a ruling by the Commission against its tax deal with Luxembourg.

From what I can tell, the largest case prior to Apple in which a Commission challenge survived appeals was one in which the electric utility EDF had to pay back over 1 billion euros to the French government.  When the Commission announced its action in 2015, the EU’s top competition regulator, Margrethe Vestager, was quoted as saying: “Whether private or public, large or small, any undertaking operating in the Single Market must pay its fair share of corporation tax. The Commission’s investigation confirmed that EDF received an individual, unjustified tax exemption which gave it an advantage to the detriment of its competitors, in breach of EU State aid rules.”

The Apple ruling reinforces the idea that special tax breaks are harmful both to competition and to fair taxation. We are a long way from that realization in the U.S., where tax deals and other incentives are widely treated as corporate entitlements.

Note: The Apple and EDF cases, along with much more, will be included in the forthcoming Violation Tracker Global.

Prosecuting the Boss

A courtroom in Germany is currently the scene of a rare occurrence in the business world: the trial of a high-level executive for corporate crimes. Martin Winterkorn, the former top executive of Volkswagen, is facing charges of commercial fraud, market manipulation and making false statements.

Arguably, he should be facing even more serious allegations. Winterkorn is being belatedly tried in connection with the vast conspiracy in which Volkswagen executives conspired to deceive regulators and the public about the environmental impact of its diesel cars. By rigging the vehicles so their emissions appeared to be within legal limits when they were actually much higher, VW was responsible for releasing vast amounts of extra pollution into the air. The health effects are incalculable.

Winterkorn’s trial, delayed for health reasons, comes nine years after the emissions scandal erupted. During that time, the company has faced perhaps the most wide-ranging regulatory barrage in business history.

In the United States, VW paid a series of enormous penalties. These included a $14.7 billion settlement with the federal government and the state of California announced in 2016. The deal included $10 billion to be used for buying back vehicles with the illegal defeat devices and $4 billion to mitigate pollution from the cars and invest in green vehicle technology.

The following year, VW paid another $4 billion to settle a case brought by the Federal Trade Commission concerning another group of vehicles. The company pled guilty to three felony counts and paid a criminal penalty of $2.8 billion.

VW also faced regulatory actions and lawsuits around the world. Here are some of the most notable.

In its home country of Germany, VW was fined the equivalent of $1.2 billion in a case brought by government prosecutors and another $900 million in a lawsuit brought by the Federation of German Consumer Organizations.

In a case brought by Environment and Climate Change Canada, VW paid a fine equal to $150 million. The Australian Competition and Consumer Commission fined VW the equivalent of $86 million for deceiving customers about compliance with Australian diesel emissions standards.

India’s National Green Tribunal fined VW 5 billion rupees (US$71 million) for installing the cheating devices. South Korea’s Fair Trade Commission fined VW the equivalent of $31 million for false advertising on vehicle emissions. Among the other countries that penalized VW are Poland ($31 million), Brazil ($13 million), and the Netherlands ($536,000).

As important as these cases have been in highlighting VW’s egregious misconduct and extracting financial penalties, the individual prosecution of Winterkorn could have a greater long-term impact. Even though he is no longer employed by the company (he resigned under pressure in 2015), his trial is a demonstration of how a high-level executive can be held personally accountable for misdeeds under his watch. This is especially true in a case such as Winterkorn’s in which the executive is accused of committing some of those misdeeds himself.

If convicted, Winterkorn, 77, is unlikely to spend time behind bars. But a guilty verdict would send a strong signal to other unscrupulous executives.

Note: the enforcement actions discussed above (and much more) will be included in the forthcoming Violation Tracker Global.